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Google Plus For Roofing Contractors

In October I wrote an article about how I thought it would be important to create a Google Plus profile and add a Google +1 button to your website – well even I could not estimate how important Google Plus would become and how dramatically Google has began shifting search results for company brands and people.

It’s an Emergency – But Everything’s OK
I’m excited by how much priority Google is giving to this feedback it gets from it’s social network and continue to notice very few roofing contractors have adopted Google +1 share buttons anywhere on their site’s content. I think it’s not an EMERGENCY if you don’t have Google +1 buttons.

Learn Why This is So Important in 12 Minutes
No one has explained the importance of Google Plus better than Rand Fishkin from SEOMOZ. Although it’s several months old, this video hits the nail on the head and is a must see if you’re unfamiliar with how Google +1 is influencing search results.

You Can Do This
Now that you have become an expert on Google Plus you can decide if you need to spend more time developing your Google Plus strategy. If you haven’t had any experience with Google Plus you have nothing to fear – it’s super simple.

First you need to create a profile for yourself on the Google Plus (only takes 1-2 minutes!). Now you can begin adding people to circles and having fun building friends like you’ve done other places (add me here). Next you need to generate a button to include on your websites pages using the Google +1 Button Generator (simple right?!). Finally you need to insert the Google +1 code snippet into your sites pages. Done!

If you’re lucky, your website is powered by a CMS (content management system) that supports plugins that will globally add the Google +1 button to all your pages at once. If you don’t know HTML or don’t want to spend time adding the code to all your pages please contact your designer and make this a priority.

 
Google Analytics For Roofing Contractors

Google Analytics is a free web based statistical tracking platform available to all websites. Installing Google Analytics requires copying and pasting a small bit of code from your Analytics account into your webpage(s). Why use Analytics? Google Analytics will provide you with detailed information on who accesses your roofing website, where they came from, which [...]

 
Roofing Marketing Tips For YouTube

Wondering what real benefits YouTube has to offer your roofing company? You can now get on page 1 of Google search result within 24 hours for many geo-specific searches (example: townname roof replacement) with a YouTube video. A huge % of people that use the internet in your geography are viewing local videos everyday using [...]

 
Add the Google +1 Button to Your Roofing Website

Google recently introduced a new feature on their site called the +1 Button for Websites. You’ve likely seen the +1 next to Google search results and some web pages over the past few months. This article explains why it’s important for you to add the +1 button to your own website if you haven’t already. [...]

 
Time to Add Twitter Photos

Twitter is now among the top 10 sites in the world based on website traffic. Managing your roofing company’s visibility and reputation on the social network has become more important than ever. Twitter now includes your last 100 Tweeted photos in personalized photo album under your profile. People that visit your twitter page will see [...]

 
Top 50 Roofing Keyword Searches

Knowing what people are searching for is one of the first things you’ll need to understand before you can create pages or blog posts optimized for search engines.   If you write content no one is searching for, what is the point?

Below is a list of the top 50 searches for “roofing” related terms sorted by the number of searches performed for the term or phrase over the past 30 days.

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