Google Analytics is a free web based statistical tracking platform available to all websites. Installing Google Analytics requires copying and pasting a small bit of code from your Analytics account into your webpage(s).
Why use Analytics?
Google Analytics will provide you with detailed information on who accesses your roofing website, where they came from, which pages they visit, how long they stay on each page and which page they exit on. It’s very simple to understand and the layout of information is great. There are also a ton of resources to use to access the more advanced displays in Analytics.
What Can I do with the information?
Having analytics for your web traffic is essential if you are serious about your web marketing efforts. One key value is you can see which searches from Google lead to the most visits to your contact form thank you page. You can then easily go bid on sponsored listings in the top and sidebar for those specific roofing related searches in your area.
You’ll also be able to see which pages perform the poorest and be able to start troubleshooting and brainstorming improvements, then see the data unfold in front of you. In addition to great historical data starting from the moment you install the code on your site, Google Analytics is also in real-time.
Want to see a quick example? Here you go:
Create your free account
Create your free Google Analytics account right now by visiting the Google Analytics home page and clicking the “Create an account” button near the top. The instructions are easy to follow. There are many tutorials you can find by searching Google if you run into any problems.
How do I install Google Analytics if I don’t know HTML?
Most times you’ll just be able to ask your designer to install Google Analytics and there will be no questions asked. Most CMS (content management systems) platforms have quick plugins that all you to instantly install Google Analytics by just copying your account number into the plugin settings. Either way it should be a quick, easy and low cost proposition.
The most important tool in your marketing war chest
Having Google Analytics installed on your website is the most important element of your marketing strategy. Without analytics, you can’t track the impact of work you are doing on various social networks (Facebook, Twitter, YouTube, Tumblr, etc) or how effective your site is for ranking on the most profitable searches for your business.
Do not be intimidated. You can master Google Analytics.